Placemaking's True Value | World’s Best Cities
Placemaking's True Value
JACK BACKEN & CHRIS CHONG & HELEN LAM
WRLDCTY 2021: singapore

What’s placemaking really worth? Many developers consider that non-revenue-driving initiatives have community engagement value, particularly in the early stages of community building. Jack Backen digs into the data to measure and put numbers to placemaking efforts using examples from Singapore and other global cities.

About The Speakers
JACK BACKEN
Director, Property Economics and Research, Cistri

Jack Backen specialises in the economics behind property performance. With qualifications in economics, law and finance, Jack joined Urbis Australia in 2005 and focuses on projects in Asia.

CHRIS CHONG
CEO of Retail & Workspace (Singapore and Malaysia), CapitaLand Investment

Chris oversees CapitaLand Investment’s asset management and operations for Retail and Workspace in Singapore and Malaysia, including CapitaLand Integrated Commercial Trust, Ascendas Reit, and CapitaLand Malaysia Mall Trust.

HELEN LAM
Global Lead, Urbanisation Practice & Head of Innovation (Asia) Lendlease (Singapore)

Helen’s current role oversees the Lendlease Urbanisation Practices and innovation teams. She is primarily responsible for supporting urban regeneration projects to leverage knowledge, network expertise and best practice approach across the regions. She has been a sponsor for driving key PropTech programmes and engagements for Asia.