Activate the Empty | World’s Best Cities
Activate the Empty
JEROEN BEEKMANS & MARCUS WESTBURY & GEORGIA GOULD
WRLDCTY 2021: world

Let’s bring back the high street, reinvigorate the mixing and mingling, the people and goods, the events and gatherings. The pandemic has devastated prime retail real estate in the world’s smaller cities; learn how to promote creative, community-focused initiatives to bring our streets back to life.

About The Speakers
JEROEN BEEKMANS
Managing Partner, Pop-Up City

Jeroen Beekmans is co-founder and managing partner of PUC, a creative agency for spatial development headquartered in Amsterdam. PUC works for governments on integrated strategic spatial challenges. On popupcity.net, the agency conducts public research on global trends and their impact on space.

MARCUS WESTBURY
Founder, Renew Australia

Marcus Westbury is a consultant, strategist, and writer working with cities, companies, communities and government at the intersection of cities, culture, place and creativity. Marcus founded the multi-award-winning Renew Newcastle and is the author of Creating Cities (Niche Press, 2015).

GEORGIA GOULD
Chair of London Councils

Georgia Gould was elected a Councillor for Kentish Town ward for Camden Council in 2010. She became a Leader in 2017. Under her leadership, the Council held the country’s first Climate Emergency Citizens Assembly in 2019 to inform the response to our climate and ecological emergency.