Let’s start with Seoul food. Culinary momentum is peaking in the city ranking #2 globally for its restaurants: the 2025 Michelin Guide elevated Seoul’s dining profile again (Mingles now holds three stars), while neighborhoods from Seongsu to Hannam keep turning warehouses into tasting rooms and late-night bars. The city’s #9-ranked Museums are powered by daring initiatives like the soon-to-open “Centre Pompidou x Hanwha Seoul” inside Hanwha’s landmark 63 Building in Yeouido, bringing rotating shows from Paris during the Pompidou’s long renovation. Meanwhile, the National Museum of Korean Literature opens in 2026. On the river (in keeping with the city’s #17 Nature & Parks ranking), the Hangang renaissance is moving from renderings to ribbon cuttings, with floating-pool and art-pier activations that will add new reasons to linger along the water after dark. Seoul’s business engine hums behind the scenes. SKY-university research pipelines, an expansive start-up hub network, and ongoing hyperscale cloud and semiconductor investments across Greater Seoul all support the city’s #13 Educational Attainment ranking. Hospitality is only accelerating as luxury flags continue to refresh product (including the Four Seasons’ 2025 sustainability accolades and new bar programming), while design-forward boutique openings in Myeongdong and Itaewon chase Seoul’s Instagram-fueled after-hours buzz.