São Paulo is back in full neon, and the momentum now spans nights out, new eats, luxury retail and a popping skyline. The city climbs our global Lovability ranks to #8 on the strength of its famously late and #1-ranked nightlife (Vila Madalena and Baixo Augusta are busy seven nights a week), a flood of #1-ranked Instagram posts from re-energized cultural corridors and a restaurant scene that remains Top 5 worldwide. The Michelin Guide’s return to Brazil re-spotlighted icons like D.O.M., Maní and Evvai, while 2025 brings fresh chef-driven rooms in Pinheiros and Jardins. Shopping is also Top 3 globally, with Oscar Freire’s luxury stretch adding expanded flagships, and JK Iguatemi/Cidade Jardim continuing to court global maisons.
Urban reinvention is equally kinetic. The Anhembi district’s multi-year makeover (new arena, hotel and upgraded convention halls through 2027) strengthens a meetings market already anchored by São Paulo Expo. Along the Pinheiros River, linear parks and bike links keep rolling out, pushing more weekend traffic onto the waterfront and into galleries and clubs. Cloud and fintech expansions around Faria Lima and Berrini signal continued FDI appetite, with new data-center capacity seeding the past few years and blooming as you read this.