Mallorca’s largest city is the urban jewel of the Balearic Islands, a region projected to have received 19 million international tourists in 2025 – about one in five visitors to Spain. If they’re wise, those visitors will stroll Palma’s historic streets, sneaking in tapas and sipping vermouth in the timeless Balearic way.
Among Europe’s healthiest cities, Palma has historically been popular with German vacationers. Today, it draws an international audience that spreads the word: the city ranks #36 for Instagram Posts and #38 for Facebook Check-Ins, motivated by the mountains, palms and beaches that surround it. Tourism demand is high and, amid local calls to ease crowds, hospitality works to keep up. In 2026, the city will welcome the Aubamar Palma Resort, and new offerings from Spain’s own Melía Hotels are poised to follow.
Palma’s airport is transforming, too, entering the final stretch of a €560-million modernisation effort that includes a refreshed terminal. That arrives in the wake of its €38-million revamp of the Paseo Marítimo, Palma’s famous waterfront promenade, which reshaped its seafront into a bustling pedestrian boulevard with bike lanes, shaded green spaces and traffic reduction measures that reconnect the city to the sea.