Geneva has always been a hub. But what was once a Middle-Ages trading centre now stands as a global capital of the precision arts of watchmaking, finance and diplomacy. This is the “Peace Capital,” a critical node in the UN system and a centuries-old pillar of the financial world. That profile keeps rising: the number of multinationals in the city has doubled over the last decade, and NGOs now number well over 400. Safe to say, there are important reasons to end up in Geneva, and the data agrees: the city led Switzerland’s tourism in 2024, with more than 3.7 million overnight stays.
Yet, what’s most remarkable about this city happens at street level. Geneva is a pleasure to get around, ranked #1 for both Biking and Walkability. Ample trails and paths snake through the city’s compact streets and along the banks of the River Rhone – welcome escape for those pondering global policy. Still, Geneva’s not resting on its mobility laurels, and there will be more to love here in the coming years. Its contemporary art museum, MAMCO, is set to reopen, renovated and refreshed, in 2028, while its Plaza Centre Cinema – a modernist beauty – should re-emerge as an immersive, multi-use venue in 2026.