Johor Bahru, Malaysia | World’s Best Cities

Johor Bahru, Malaysia

Strategically bordering Singapore, Johor Bahru is quickly becoming a destination for Malaysian nationals and global talent alike. The city’s proximity to Singapore gives it a competitive edge, providing businesses and professionals with easy access to the region’s financial hub while offering a more affordable cost of living (the city ranks #11 in our Price-to-Income Ratio subcategory) . Its #31 overall Prosperity ranking is driven by its robust industrial sectors and ongoing development projects. The Iskandar Malaysia Project, a major initiative to transform the region into a global metropolis, is at the heart of the city’s growth. Spanning 850 square miles, the build-out encompasses infrastructure, education and healthcare, attracting billions in foreign investment. Additionally, Johor Bahru has established itself as a significant player in the tourism and retail sectors, with Johor Premium Outlets and Legoland Malaysia Resort drawing millions of visitors annually.

The city’s impressive #26 Livability ranking is helped by its #6 Tree Cover ranking and its commitment to expanding green spaces across the city. The development of the Iskandar Waterfront City Eco Park in 2023 has already added significant recreational green spaces for residents, and there are plans for more parks and green corridors powered by projects aimed at further integrating parks and eco-friendly zones into the city’s core.