Florida State University might be one of the first things to pop to mind on mention of this Big Bend–area city, but Tallahassee is also home to a world-renowned equestrian competition, a historic stop on the Mississippi Blues Trail, two mosques, an all-female roller derby team and more. Nevertheless, it’s the post-secondary scene that distinguishes the state capital. In addition to FSU and Florida Agricultural and Mechanical University, many smaller colleges thrive here. Tallahassee made it into the Top 10 for our Universities subcategory (#9), contributing to its overall #19 ranking for Product. (Also playing a role were its equal rankings for Attractions and Museums, both #35.) The financial outlook is sunny: a recent analysis of just six of the 100 or so projects in development found a combined economic impact of $775 million and a yield of more than 6,000 jobs. If you’ve got it, flaunt it: Tallahassee ranked #29 overall for Promotion, largely due to its social media savvy (#6 for Facebook Check-ins, #8 for Instagram Hashtags and #18 for TripAdvisor Reviews). #Impressive.