There is no more fitting category for State College than “college town.” The 8,000-acre Pennsylvania State University calls the borough home, and Penn State’s Nittany Lions football team plays at the 107,000-seat Beaver Stadium. Some 40,000 students shop local, while the land-grant institution contributes more than $11.6 billion to the state’s economy and supports more than 105,000 jobs. With views of the Appalachians and ski resorts nearby, State College is also known as Happy Valley. Boosting its livability is the fact that it’s the safest small town in America. The borough ranked high for People (#17), with a #9 standing for Educational Attainment. Nearly 93% of adults here have at least a high school education, and 40% have a bachelor’s degree or higher. Perhaps it’s an easy sell, but there’s much to work with in terms of Promotion; State College ranked #5 in this category, with a #3 for Google Searches. Situated within the I-99 Innovation Corridor and boasting a strong presence of tech and life sciences, State College is a launchpad for what’s next, with several new incubators in town—many started by students who recognized their sweet spot and stayed.