The Apollo astronauts who visited the moon got there on a Saturn V rocket, with Huntsville laying claim to making the game-changing heavy lift vehicle (a replica 36 storeys tall is a local landmark). Space, defence, and technology remain major industries in northern Alabama’s economic hub, home to NASA’s Marshall Space Flight Center (MSFC) and Cummings Research Park, the fourth largest in the world. You may not be able to travel there via spacecraft but Connectivity is a strong suit in Rocket City, ranking #25 with direct flights to 10 destinations. Easy access was just one factor contributing to Huntsville’s #28 spot for Product overall. With draws such as the U.S. Space & Rocket Center and EarlyWorks Family of Museums (a group of three destinations on one site), it ranked #11 for Attractions and #21 for Museums. The county seat of Madison county is soaring in terms of Promotion, at #39; it was in our top 10 for Google Trends (#9) and ranked #21 for Instagram hashtags, #25 for Facebook Check-ins, and #31 for TripAdvisor reviews. Those favorable visitor write-ups will likely keep coming: The Big Picture downtown master plan is well underway, with 12 major construction projects announced or in development in 2019 in one square mile alone, with investments estimated to be over $400-million.