Da Nang has emerged as one of Vietnam’s most dynamic cities, blending its bucolic natural bounty with rapid city-building. Positioned along Vietnam’s central coast, its stunning stretches of sandy beaches have become major tourist draws. My Khe Beach, often lauded as one of the most beautiful beaches in Southeast Asia, has helped Da Nang secure a strong tourism foundation. Tourists and locals alike are drawn to its calm waters, as well as nearby attractions such as the Marble Mountains, endowing the city with a #38 ranking in our overall Lovability index.
New hospitality developments, including luxury resorts and international hotel brands, continue to double down on Da Nang’s magnetism, reflected in its Top 10 position in Nightlife and Top 25 for Tripadvisor Reviews. Economically, Da Nang is at the forefront of Vietnam’s drive to become a global innovation hub. The city boasts the fourth-lowest unemployment rate in our ranking and is increasingly attracting foreign investment, especially in the technology and manufacturing sectors, boosted by the 2022 completion of the Da Nang Hi-Tech Park. With more than US$2 billion in investment, companies like Universal Alloy Corporation and Fujikin have already established significant operations here. Good thing the Da Nang International Airport (currently ranked #87) is expanding in 2026.