Winston-Salem | World’s Best Cities


Winston-Salem, aka. “The Dash,” owes its nickname to the hyphen between Winston and Salem—a grammatical marriage of high-minded, artistic Salem and entrepreneurial, go get-em Winston. The town whose names also became the brand of two of the 20th century’s best-known varieties of cigarettes, has a long and profitable relationship with the tobacco industry—indeed, it ranks #19 for Prosperity. R.J. Reynolds made Winston-Salem a tobacco capital and made himself a fortune, one manifestation of which can be visited. The spectacular Reynolds family home, now re-baptized Reynolda House Museum of American Art, houses masterpieces by Georgia O’Keeffe, Frederic Church and many others. The downtown R.J Reynolds Building, an art deco gem on the National Register of Historic Places, is now home to a Kimpton boutique hotel, the city’s first. The city, which nabs the #3 spot for Fortune 500 Companies, is a thriving textile and furniture center and headquarters of the Southern Community Bank and of BB&T, a financial service holding company that’s not only one of the biggest banks in the U.S. but also, through BB&T Insurance.