Madison | World’s Best Cities


Madison’s enviable position as both capital of Wisconsin and the site of the state’s largest university certainly fuels its #12 ranking in Prosperity among midsize cities in the nation, including #10 for Household Income and the 12th-highest number of Fortune 500 companies. A hive of healthcare, IT and manufacturing powered by pipelines of talent out of the University of Wisconsin creates a symbiotic, sustainable relationship between academic infrastructure and economic performance. Indeed, Madison boasts the third-best educated citizens among the nation’s midsize cities. With a Millennial population approaching 30% (according to a recent Brookings study), Madison is set to welcome even more with its still-affordable housing and one of the lowest unemployment rates in the country—at least pre-COVID-19. Distinct and emerging neighborhoods and venues are adding to the urban fabric. Take Cap East and its 2,500-capacity Sylvee music venue, along with new restaurants and breweries that will satisfy residents missing the dance cards of larger cities.